I'll admit to dramatic tactics, but one does what works. I'm not clear on the point of your argument. It sounds as if you're saying: * The purpose of the labe

I'll admit to dramatic tactics, but one does what works. I'm not clear on the point of your argument. It sounds as if you're saying: * The purpose of the label - as is being discussed - is to sell the product. * If a product is popular enough that you instantly recognize it, then the label design doesn't matter. * Yet when you're trying to get to the point of ubiquity, design does matter.