Provocative, general headline with an overly specific example. I know I'm not the only person who's tired of posts like this. There's a point to be made here--a

Provocative, general headline with an overly specific example. I know I'm not the only person who's tired of posts like this. There's a point to be made here--a good point. But it's completely ignored in favor of making a broad, meaningless, eye-catching statement. Design doesn't matter some of the time. In this case, the aspect of the bottle design we're discussing--the label--is completely irrelevant to the functioning of the product. Its only real purpose is to sell the product. So when the product is ubiquitous enough that you instantly recognize it and want to buy it regardless, then the label design doesn't matter at all. But when you're trying to get to the point of ubiquity--the point where everyone already knows your product and everyone seeks it out--then design usually does matter. Sometimes it gets trumped by other factors or someone gets lucky. But that doesn't mean design doesn't matter.