I would sponsor this out of pocket in a heart beat: a) Get a bunch of those posters printed up. b) Put together a candid http://www.thefuntheory.com/ http://w

I would sponsor this out of pocket in a heart beat: a) Get a bunch of those posters printed up. b) Put together a candid http://www.thefuntheory.com/ http://www.thefuntheory.com/ type experiment documented on video showing how behavior changes with an in-your-face message like this. c) Let the YouTubes do the rest - drive people back to the CC licensed poster, have pushed out in local communities.