In one of the threads about the recent Ephemerum/DAO debacle someone explained everything in terms of Pokemons. The comment also applies here. The real reason

In one of the threads about the recent Ephemerum/DAO debacle someone explained everything in terms of Pokemons. The comment also applies here. The real reason is probably to generate some buzz for Bitcoin, because some of the valley nouveau riche like to gamble and have long positions.