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Are advertisers owed compensation for non-humans wasting their ad exposures? If you're a site owner and you're using bots to screw over your advertisers, that'
by justinlardinois 10y ago
Are advertisers owed compensation for non-humans wasting their ad exposures?
If you're a site owner and you're using bots to screw over your advertisers, that's one thing.
But otherwise, what's their claim here? I'm sure web crawlers interact with ads all the time in the course of their crawling, and no one's complaining about that.
- ep103 10y agoTo the contrary, advertisers complain about it constantly. But they're only one piece of the ad industry, and everyone else in the industry is okay with it, if only because its another methods of auditing the advertisers.