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If this existed, I would implement it today. Even better then that, I would insist that our tag manager implement it. This goes beyond display ads. Your standa

by teej 10y ago

If this existed, I would implement it today. Even better then that, I would insist that our tag manager implement it. This goes beyond display ads. Your standard ecommerce site is littered with tags from all sorts of things and each one carries risk. You might be running any/all of the following: - Web behavior analytics tags (Mixpanel, Heap, Optimizely, Google Analytics, etc) - Site performance tags (New Relic, etc) - Conversion tracking tags (Adwords, Facebook, + a thousand little ad market platforms) - Remarketing tags (Facebook, etc) - Social sharing tags (Facebook, Twitter) - SSO tags (Facebook, Twitter, Google) - On-site survey tags - Live chat tags ... and more Listing them out now makes me realize how absurd the situation has become with third party tags on our site. Having this feature would go a long way in protecting our site's performance from bad actors.

stephenr 10y ago
Or you could just use a self-hosted open source analytics platform, and not worry about the cacophony of bullshit you just mentioned.
- teej 10y ago
  Ok, sure. That lets me strike Google Analytics from the list. And of all the vendors on that list, Google is the one I distrust the least. The reality is that to compete, we need to measure changes to our product, we need to buy advertising, and we need to track the efficacy of our marketing spend. Each of these tags drives value for someone in the organization. Yes, we could create our own A/B testing tools and get rid of Optimizely or build an in-house ad server to handle conversion tracking. But the truth is, those things cost time, money, and software engineers, all of which are in short supply. As we scale up, we have found opportunities to make things first party but we can't (and shouldn't) attempt to rebuild every third party service on our own. In aggregate, I have no doubt that these tags negatively impact the end customer experience. But going scorched earth isn't the answer. Implementation of a tag manager, careful monitoring of front-end performance, and diligent review and removal of unneeded tags is the balanced approach.
  - stephenr 10y ago
    > As we scale up, we have found opportunities to make things first party but we can't (and shouldn't) attempt to rebuild every third party service on our own. So, you just want to whine then. You acknowledge a problem but are unwilling to do anything to solve it. Thanks for confirming that.
  - deleted 10y ago
    [deleted]

by teej 10y ago

stephenr 10y ago

Or you could just use a self-hosted open source analytics platform, and not worry about the cacophony of bullshit you just mentioned.

teej 10y ago
Ok, sure. That lets me strike Google Analytics from the list. And of all the vendors on that list, Google is the one I distrust the least. The reality is that to compete, we need to measure changes to our product, we need to buy advertising, and we need to track the efficacy of our marketing spend. Each of these tags drives value for someone in the organization. Yes, we could create our own A/B testing tools and get rid of Optimizely or build an in-house ad server to handle conversion tracking. But the truth is, those things cost time, money, and software engineers, all of which are in short supply. As we scale up, we have found opportunities to make things first party but we can't (and shouldn't) attempt to rebuild every third party service on our own. In aggregate, I have no doubt that these tags negatively impact the end customer experience. But going scorched earth isn't the answer. Implementation of a tag manager, careful monitoring of front-end performance, and diligent review and removal of unneeded tags is the balanced approach.
- stephenr 10y ago
  > As we scale up, we have found opportunities to make things first party but we can't (and shouldn't) attempt to rebuild every third party service on our own. So, you just want to whine then. You acknowledge a problem but are unwilling to do anything to solve it. Thanks for confirming that.
- deleted 10y ago
  [deleted]