Disagree on ffmpeg. It certainly gives you a great degree of control, which is great if you know a lot about video formats and codecs and such, but as a casual

Disagree on ffmpeg. It certainly gives you a great degree of control, which is great if you know a lot about video formats and codecs and such, but as a casual user my first step for ffmpeg is always googling "ffmpeg convert X to Y" and copy and pasting from Stack Overflow.