I don't want to spam here, so if you think it is I'll remove the link, but I have a post[1] that seems to fit the arguments discussed here (especially those of

I don't want to spam here, so if you think it is I'll remove the link, but I have a post[1] that seems to fit the arguments discussed here (especially those of tptacek, patio11, and lotides). This is what I call branding. Basically: In summary the logo creation didn't require a lot of time, I didn't even tried different proposals (no need to do so). It just come naturally. It was modeled together with the culture and the product itself (research, prototypes, mockups, etc). It was a (design) product of a visual evolution (more on this later). [1] I wrote it this evenening (CET), it's related to this topic but not a response, http://www.pmura.com/blog/2010/03/kuse-vision-logo http://www.pmura.com/blog/2010/03/kuse-vision-logo