You say "because humans choose it" as if it counters the author's point, but in your last paragraph you perfectly describe how we don't freely choose it; instea

You say "because humans choose it" as if it counters the author's point, but in your last paragraph you perfectly describe how we don't freely choose it; instead, some happily choose it and others must later surrender to it as a condition of normal participation in modern life. This is "choice" only in a meaninglessly narrow sense. Maciej's point is that we blithely build these systems because TECHNOLOGY--we lionize the builders of these systems--that we later complain about being forced to participate in because they've been successful. This is the circumstance that our refusal to engage in politics creates for us and everyone else, and we bear responsibility for that.