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From all accounts, it still sounds like making 'Rocky' was a risky move. I thought it was interesting that the studio expected 'New York, New York' to be a hit
by jfornear 17y ago
From all accounts, it still sounds like making 'Rocky' was a risky move. I thought it was interesting that the studio expected 'New York, New York' to be a hit and for its profits to subsidize the making of 'Rocky'. In the end, 'New York, New York' flopped, and, of course, 'Rocky' brought in millions. Picking winners is a hard thing to do.
- kingkongreveng_ 17y agoPicking winning movies is apparently pretty much impossible. That was the whole point of the old Studio System; it allowed the movie makers to limit risk. The government broke up the studio system and now they limit risk by bilking foreign investors of capital, from what I gather.