Exactly this. Sure most might go unnoticed if they ignore, but all it takes is one to go viral and really be bad. That's the kinda risk they're trying to minimi

Exactly this. Sure most might go unnoticed if they ignore, but all it takes is one to go viral and really be bad. That's the kinda risk they're trying to minimize, plus yeah it looks great when you see a company "go out of their way" consistently.