Hey Michael, is it imperative to have a problem to start a company and get to product/market fit? I am thinking of successful companies like Starbucks and P&G w

Hey Michael, is it imperative to have a problem to start a company and get to product/market fit? I am thinking of successful companies like Starbucks and P&G whose customers are definitely not in hair on fire mode. Or is this framework of getting to product market fit for tech companies only? Your thoughts?