No different than using a website template / theme, or royalty free music. It all depends on what you're doing, and what parts of your business you want to be u

No different than using a website template / theme, or royalty free music. It all depends on what you're doing, and what parts of your business you want to be unique about. For some businesses, and perhaps some stage of nearly any business, a logo from the 99designs store seems perfectly reasonable to me.