I do think design is important. And not just based on opinion, it's documented well by the nngroup here:(https://www.nngroup.com/articles/halo-effect https://ww

I do think design is important. And not just based on opinion, it's documented well by the nngroup here:(https://www.nngroup.com/articles/halo-effect https://www.nngroup.com/articles/halo-effect) My point was there is a time to dedicate towards visual design and taking advantage of the positive effect it has, but it's not in an early stage. But I'm 100% talking about visual design. Polish. Not User Experience design. I put them in two different categories. Maybe I should include that if you're resources are limited, get a UX Designer as opposed to a Visual Designer/Branding person.