Here's the most important lesson... This kind of starving crowd is rare and you should expecting it to be rare. That's why people are willing to pay you millio

Here's the most important lesson... This kind of starving crowd is rare and you should expecting it to be rare. That's why people are willing to pay you millions of dollars if you find one. If you find a truly hot market, it can be worth billions and most any idiot can make a lot of money in a hot market. If you are good, all the better. But remember, it's rare and hard to find. Assume that 99.5% of all businesses aren't in that kind of market situation.