Thats a bad anaolgy. If the market you're in is very competitive, and all the customers buy from "mean companies" just because they're cheaper, then being nic

Thats a bad anaolgy. If the market you're in is very competitive, and all the customers buy from "mean companies" just because they're cheaper, then being nice, if it's expensive, will run you out of business. The airline industry is very similar to this.