I think you may be missing an important part of how this guy communicates. Like many Brits, he's using someone else's label of himself in a semi-ironic way. He

I think you may be missing an important part of how this guy communicates. Like many Brits, he's using someone else's label of himself in a semi-ironic way. He almost certainly acknowledges there's some truth to it, but doesn't wholly agree with it.