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Very little paid acquisition at the moment. We do some retargeting, and some boosted posts on facebook. Are there any paid acquisition channels that you have se
by daverad 10y ago
Very little paid acquisition at the moment. We do some retargeting, and some boosted posts on facebook. Are there any paid acquisition channels that you have seen to be effective for subscription box growth?
- cm2012 10y agoI know it works for BarkBox and a few others. I've talked shop with them a few times, especially regarding paid Facebook acquisition. You have to do some back of the envelope math on conversion rate, cost per click and customer lifetime value. By the way, its a coincidence, but I actually worked with you years ago when I invited you to speak at a little eco fashion talk.