From a development perspective it isn't so much the actual API or the structure of it.. but how easy they make it to understand and integrate into it. They hav

From a development perspective it isn't so much the actual API or the structure of it.. but how easy they make it to understand and integrate into it. They have a plethora of getting started guides and examples that make it really easy to 'hello world' quickly. You have to actually dig to get to the reference when you first sign up. Hello world in 30 minutes or less is important for any API program.