"The new gTLD system is expected to allow a company name, brand name, geographic region, or service type to be used as a gTLD within website and e-mail addresse

"The new gTLD system is expected to allow a company name, brand name, geographic region, or service type to be used as a gTLD within website and e-mail addresses." So I guess we can expect more of these soon. Probably a few years of super expensive costs before the floodgates are opened.