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I think you'll enjoy this lecture by linguistics professor George Lakoff: http://m.youtube.com/watch?v=5f9R9MtkpqM http://m.youtube.com/watch?v=5f9R9MtkpqM Amo

I think you'll enjoy this lecture by linguistics professor George Lakoff: http://m.youtube.com/watch?v=5f9R9MtkpqM http://m.youtube.com/watch?v=5f9R9MtkpqM Among other things he speaks of the think-tank-driven concerted effort to influence political support by using language invoking specific metaphors to frame important issues. Like "Tax Relief" for dramatically reducing taxes for the rich etc. Changed how I process political speech and pretty much any media-supported narrative.

kerkeslager 10y ago
In the same vein, Orwell's Politics and the English Language[1] is an earlier observation of similar phenomena. [1] https://www.mtholyoke.edu/acad/intrel/orwell46.htm https://www.mtholyoke.edu/acad/intrel/orwell46.htm
- mathattack 10y ago
  I was just going to reference this. He was a master on the power of words, in both explaining it (as in your reference) and showing it in 1984 and Animal Farm.
beefield 10y ago
I recommend also Lakoff's book "Don't think of an elephant" I thought it is a good story how rethoric and framing is used nowadays in politics.
ovt 10y ago
Lakoff and framing seemed to be in the air around 2003 or 2004, and it was a very good development. And then everyone forgot it, or maybe were encouraged to forget it.
igravious 10y ago
Thank you for this link. More and more I am appreciating this guy's research. Have never seen him speak, what a natural speaker, very enjoyable as well as edifying.
- cbHXBY1D 10y ago
  Never meet your heroes. I was a big fan of his work before taking a class with him. He's the rockstar of the cogsci department at Berkeley but he's known as a massive ego and a poor professor.
  - Dotnaught 10y ago
    I took one of Lakoff's classes in 1987 and found his work to be compelling. Metaphors We Live By should be required reading. http://press.uchicago.edu/ucp/books/book/chicago/M/bo3637992.html http://press.uchicago.edu/ucp/books/book/chicago/M/bo3637992...
  - ktRolster 10y ago
    He's the rockstar of the cogsci department at Berkeley but he's known as a massive ego and a poor professor. I don't want to be harsh here, but it might be worth for you to consider that you were also a poor student.
    - cbHXBY1D 10y ago
      Sure, it's a fair consideration. But before asking that question you should have just quickly googled some other student opinions. http://www.ratemyprofessors.com/ShowRatings.jsp?tid=246554 http://www.ratemyprofessors.com/ShowRatings.jsp?tid=246554

kerkeslager 10y ago

In the same vein, Orwell's Politics and the English Language[1] is an earlier observation of similar phenomena. [1] https://www.mtholyoke.edu/acad/intrel/orwell46.htm https://www.mtholyoke.edu/acad/intrel/orwell46.htm

mathattack 10y ago
I was just going to reference this. He was a master on the power of words, in both explaining it (as in your reference) and showing it in 1984 and Animal Farm.

beefield 10y ago

I recommend also Lakoff's book "Don't think of an elephant" I thought it is a good story how rethoric and framing is used nowadays in politics.

ovt 10y ago

Lakoff and framing seemed to be in the air around 2003 or 2004, and it was a very good development. And then everyone forgot it, or maybe were encouraged to forget it.

igravious 10y ago

Thank you for this link. More and more I am appreciating this guy's research. Have never seen him speak, what a natural speaker, very enjoyable as well as edifying.

cbHXBY1D 10y ago
Never meet your heroes. I was a big fan of his work before taking a class with him. He's the rockstar of the cogsci department at Berkeley but he's known as a massive ego and a poor professor.
- Dotnaught 10y ago
  I took one of Lakoff's classes in 1987 and found his work to be compelling. Metaphors We Live By should be required reading. http://press.uchicago.edu/ucp/books/book/chicago/M/bo3637992.html http://press.uchicago.edu/ucp/books/book/chicago/M/bo3637992...
- ktRolster 10y ago
  He's the rockstar of the cogsci department at Berkeley but he's known as a massive ego and a poor professor. I don't want to be harsh here, but it might be worth for you to consider that you were also a poor student.
  - cbHXBY1D 10y ago
    Sure, it's a fair consideration. But before asking that question you should have just quickly googled some other student opinions. http://www.ratemyprofessors.com/ShowRatings.jsp?tid=246554 http://www.ratemyprofessors.com/ShowRatings.jsp?tid=246554