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Or their prices are lower because their customers, being aware of overseas prices, are more sophisticated about pricing than a typical US shoppers and so the ve
by whybroke 10y ago
Or their prices are lower because their customers, being aware of overseas prices, are more sophisticated about pricing than a typical US shoppers and so the vendors can't get any with absurdly inflated prices.
I say this because I spent a dozen years living in southern Europe where, not only are all food prices lower, (eg a loaf of bread is often 1/10 what it is in the states and American brand boxed cereal and California wine is cheaper then in their paces of origin.) but also there are product differences that reduce prices but not quality (eg eggs and milk that don't require refrigeration, vastly less packaging, few advertisements)
So yes marketing would raise prices but by bringing in more naive consumers and raising their expenses.
- fennecfoxen 10y ago> there are product differences that reduce prices but not quality (eg eggs and milk that don't require refrigeration, vastly less packaging, few advertisements) Being aware of products on sale for cheaper does not help if they're on another continent. (Given that the EU is basically an agricultural-subsidy league, it's not surprising to see produce for cheaper, either, though it depends on local wages as well.) But the real thing which drives down the prices isn't just savvy, it's that these customers care about the price and are wiling to go to additional efforts to pay less, whether by shopping at a less-traditional or inconvenient place, or by using coupons. Meanwhile the rich-white-single-programmer happily cruises down to a nearby Whole Foods because he really doesn't care about an extra few dollars on his grocery bill; he even buys the pre-sliced fresh fruit as a convenience. With regards to milk, note that you can find boxed milk in the US (UHT milk, or even milk powder)... it's just not as common, and culturally is regarded as an inferior good. As for eggs, you'll have to blame the USDA for the mandate that they are washed before shipment (as opposed to by the customer).