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NPR is a non-profit organization. Although they need to play the advertising game to keep the lights on, they certainly aren't there to try and make big profits
by peterkshultz 10y ago
NPR is a non-profit organization. Although they need to play the advertising game to keep the lights on, they certainly aren't there to try and make big profits on their listeners.
Commercial radio is not like this.
- xufi 10y agoGood point, that is one thing I always admired about them. They atleast play bearable ads but I know that they have great content and news analysis stories coming on later.
- justinph 10y agoNPR (and their member stations) do not have advertising per se. Rather, they call it underwriting and there are very specific rules about what format the underwriting can take. Here are the guidelines: http://www.npr.org/sections/ombudsman/2015/03/11/392355447/nprs-underwriting-guidelines-part-one http://www.npr.org/sections/ombudsman/2015/03/11/392355447/n... I used to work at one of the largest NPR affiliate stations. Listener support is hugely important, most of the money we made came from listeners. IMHO, NPR is pretty successful in that they have built a model that supports quality journalism, at a decent scale, without a lot of annoyances for the user. Newspapers and other media orgs could stand to learn a lot.
- sukilot 10y agoNon-profit simply means that excess revenue is paid in salary instead of to shareholders.