>>Products fill a known need, solving a problem shared by many organizations. They don't claim that they can help everyone with all problems... but they do solv

>>Products fill a known need, solving a problem shared by many organizations. They don't claim that they can help everyone with all problems... but they do solve a specific problem, and if you have that problem, products are good things. The point is that customers care about solving problems. They don't care about whether they are buying Product A or Product B to solve that problem. That's why you need to keep the conversation focused on the customer, their problems and potential solutions, and not the product.