I don't buy into his argument. This UX pattern does have benefits for the user. It has a low cognitive load with very little friction to show more items. All t

I don't buy into his argument. This UX pattern does have benefits for the user. It has a low cognitive load with very little friction to show more items. All the UX challenges he calls out are solvable. In addition, this has been solved on the desktop. File browsers and Media players with large collections already do this well. The challenge is building a great scrolling experience on the web. I've seen many folks try to solve this with a repeater control and they quickly find out that there's a long way to go to get something with great performance. What's really needed to solve the problem is UI & data virtualization, which is something that native app developers have a lot more experience with.