I think an important point which is related is that these companies control information. DMCA requests and the companies issuing them have become much more soph

I think an important point which is related is that these companies control information. DMCA requests and the companies issuing them have become much more sophisticated. The joke is that Bing is much better for porn. However, I personally have noticed many files, images and other media have completely disappeared from google results. The amount of information on the internet is of course staggering, but no one seems concerned that it is accessed through a very tightly controlled pipeline. edit: not sure how anyone could disagree that the english speaking internet is almost exclusively controlled by google and (to a lesser extent Microsoft). Chrome and Edge/Explorer have ~67% of browser market share and google has ~75% SE market share while bing has ~7%. 2 companies collectively control the environment and on ramp to the english speaking internet. Facebook (and now microsoft with the purchase of linkedin) as well as google control the bulk of people's online identitites.