"With the adoption of the new gTLD system, which enables the direct utilization of the Canon brand, Canon hopes to globally integrate open communication policie

"With the adoption of the new gTLD system, which enables the direct utilization of the Canon brand, Canon hopes to globally integrate open communication policies that are intuitive and easier to remember compared with existing domain names such as "canon.com."" Yeah, because canon.com is really unintuitive and hard to remember. Besides, I'm thinking lots of confusion will ensue. You see a TV ad: "Visit us on the web at canon!" Typical human being: "Well, what's their address? They forgot to tell!"