4 ms·
A consumer who is proud that he can run on autopilot through a store, guided by brand association rather than rational thought? And proud of it? We have truly e
by barber 17y ago
A consumer who is proud that he can run on autopilot through a store, guided by brand association rather than rational thought? And proud of it? We have truly entered the next phase of consumerism.
- paulgb 17y agoI don't think it's about autopilot so much as (shampoo) brands missing a market. As a student, I'm an extremely scrupulous grocery shopper. I compare every item by price per unit, and ignore the pretty pictures on the label because I know they are faked anyway. When I'm shopping for shampoo, I feel just like the guy in the article. My heuristic now is to buy the largest, plainest looking bottle. But I still have to wade through dozens of bottles of specialty shampoos before I can find one that I want. ("Dry Hair" -- do I have dry hair? I don't know. It doesn't feel wet. "Natural Shine"? Is shiny hair natural?)
- rue 17y agoHair is naturally shiny if it is not dry.