You're missing all the actual work involved in actually executing on that idea. It is only when this process begins do you develop the idea, iterate on it, and

You're missing all the actual work involved in actually executing on that idea. It is only when this process begins do you develop the idea, iterate on it, and uncover new sub-ideas that actually matter or are more integral to money making or bringing it to market etc than the initial "great idea" in the first place. Looking over these comments it seems you are just unwilling to accept that execution is the process of developing an idea into something that has value. All ideas initially are worthless.