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I've worked with two startups now, both with low support volumes, which grew many times upon acquisition. In both cases, these acquisitions brought upon an infl
by travelton 10y ago
I've worked with two startups now, both with low support volumes, which grew many times upon acquisition. In both cases, these acquisitions brought upon an influx of new customers. It's simply bad business to scale your support staff based on MRR in the long term.
When the tipping point between growth and headcount arrives, a dev is usually assigned to figure out how to slow the incoming requests. There are many ways to do this, and some of the best companies have figured it out and mastered it very well at scale (see Google, Facebook, etc).
Some ideas:
1. Offer self-help/self-resolution documentation or tools (Gmail's self help is quite good!).
2. Categorize support requests, capture low hanging fruit, deploy fixes (sign up deficiencies, UI bugs, etc).
3. Set up a status page to proactively notify customers for outages/maintenances.
4. Increase customer communication when large functional or UI changes disrupt users.
5. Automation/AI/Bots (Not easy, and hardly ever done right)
6. Offer chat to increase interactions served by a single CS agent.
An interesting method, that is often heavily debated... Only offer support to paying customers. I think businesses can only get away with this, if they offer plenty of self-help documentation/tools, and your core product is relatively rock solid. Operating on a freemium model always brings about interesting challenges.
Edit: Formatting.
- bartkappenburg 10y agoWe implemented a 'smart' contact form. I basically was a decision tree based on our FAQ (updating our FAQ also updated our contact form). People had to choose the subject and some follow up questions wit radiobuttons. At the end (just 2 or 3 clicks) we showed them the answer from the FAQ. It that didn't answer their question they could fill in their question. 5^3 (5 choices and max 3 clicks) makes 125 possibilities and will cover most questions (if not all). It made the support questions drop with 90% with the same customer satisfaction if not more. TL;DR: People don't read FAQs, make them pick the correct subject for contacting you while showing answers to common questions. It will decrease support questions with 90% (n=1 though).
- tyre 10y agoThat sounds really interesting. Have a link?
- davidandgoliath 10y agoLink would be handy! :) Promise I won't accidentally send any messages. The few times I've seen this done were pitiful, amazon's is easily the worst out of the bunch — but, I'd love to see a good example as it's something I'm tempted to integrate.