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While Facebook may know more about its users, Google still knows more about what the user wants right that moment. The average person looking for a TV is more
by prospero 17y ago
While Facebook may know more about its users, Google still knows more about what the user wants right that moment. The average person looking for a TV is more likely to search for one on Google than post about it on their profile (or tweet about it, for that matter).
I'm also curious if the people that spend the most time on Facebook are the people who earn Facebook the most money. It seems like the high school and college students who can spend all their time browsing the site are also the people least likely to spend money. Does anyone have any insight into the relative value of different demographics?
- gojomo 17y agoYoung high-school/college demographics spend a lot of money, overall -- look how much TV/movie/radio media is directed at them. (And, they form brand loyalties that last through their later peak income years.)
- prospero 17y agoI assume a brand-awareness ad for Nike is somewhat less valuable than an ad which actually sells a pair of Nikes then and there. Also, TV ads are to a captive audience, who don't have anything else to focus on. Facebook ads live in the margins, which I assume dilutes their utility for reminding people that Nikes are a pretty cool shoe to own.