The tools and tricks of marketing are well known. They can be applied to any book. But they cannot help every book become a runaway hit. The content of the book

The tools and tricks of marketing are well known. They can be applied to any book. But they cannot help every book become a runaway hit. The content of the book matters too. (Yes, great books without good marketing will fail, but that just shows that both ingredients are necessary) The same is with startups. The tools and tricks of marketing and execution are well known. They can be applied to any startup. But they cannot help every startup become a runaway hit. The idea behind the startup matters too.