Does lock-in include FUD? Does FUD include providing the best service? I worked for a company which was insanely profitable but it had almost no lock-in. Howev

Does lock-in include FUD? Does FUD include providing the best service? I worked for a company which was insanely profitable but it had almost no lock-in. However, the boss took it as a personal affront if you didn't have success with the product that he designed. Therefore, it was widely regarded that you'd have most success if you bought from that company.