That sounds like an idea, alright, but the swing issue (despite the focus of the press on UKIP, etc.) was very probably the EU Tobacco Products Directive and th

That sounds like an idea, alright, but the swing issue (despite the focus of the press on UKIP, etc.) was very probably the EU Tobacco Products Directive and the impact that had on the UK's ability to set its own public health agenda based on actual science and harm reduction. Xenophobes and jingoists will always be there, and their numbers will wax and wane by times, but if you give millions of people a single, huge, seemingly time-critical issue on which to base a vote, they'll vote the single issue.