4 ms·
"Samsung should come to you". This is the exact opposite of what we are experiencing at the moment. We have reasonable traffic (500k UVs / month, 9million PVs)
by JonM 17y ago
"Samsung should come to you".
This is the exact opposite of what we are experiencing at the moment. We have reasonable traffic (500k UVs / month, 9million PVs), but regularly miss out on campaigns that would fit our site perfectly. Infact, we usually see them on other websites (same industry, different space) and then call up the buying agency who have "already spent all the budget".
Frustrating! We have an advertising agent which is currently taking 35%. Between them and our backfill we still only monetize around 50% of our inventory each month.
- proexploit 17y agoIf you're unhappy with ad sales, and your agent is taking a moderate percentage, perhaps he's not doing a good enough job. If you could manage the same ad sales as current yourself, your advertising revenue would increase just by dropping the agent. For anything more specific, I'd have to see the site and have some questions. If you feel comfortable, post it, or feel free to email me at proexploit@gmail.com and I'll see what I could recommend in terms of advertising improvements.
- hooande 17y agoYour situation is entirely normal. Most ad agents take around 30%. If anyone charges you significantly less then they are probably new and inexperienced (which isn't always a bad thing). Most websites only monetize 50% of their ad inventory. The rest is called "remnant" inventory and is usually given to ad networks or adsense. They're going to pay you next to nothing for it, though. The best way to make more money is to take sales more seriously. You really have to do it the old fashioned way...keep talking to samsung and similar companies until one of them listens. Your agent is supposed to be doing that for you, but it's not the easiest job in the world. I'd be happy to talk with you more. My hn name @gmail.com