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Thanks for your input. Do you have any idea how much I should charge? My website is www.thathigh.com and it's growing pretty constantly, sometimes exponential

Thanks for your input. Do you have any idea how much I should charge? My website is www.thathigh.com and it's growing pretty constantly, sometimes exponentially. It's a fairly niche website, but I've never negotiated with advertisers. Should I offer $50 and work them down to $20? Or is that too many? (we're talking eCPM here, i guess?) are there any other types of payments out there (monthly for an ad or anything like that?) thanks, i'm a complete newbie with advertising, i've been thrown into a really good challenge and have alot to learn.

proexploit 17y ago
Unfortunately, the "stoner" niche isn't known for having a lot of money (or at least spending it online) so it can be harder to find advertisers for. In your case, it would depend on the number of visitors you're receiving and where they come from. Visitors from search tend to do well with adsense or similar advertising. You may want to try buysellads.com or a similar service. Also helpful could be reducing the number of ads on the right side, focusing on the more relevant ones with hire payouts and present them as something more than advertising. Write a blog, make it a sponsored post like textsfromlastnight.com does, etc.
- eliot_sykes 17y ago
  proexploit, exactly the information I've been looking for, I'm in a similar situation, very timely, thank you. Do you know of any other services like buysellads.com?
  - proexploit 17y ago
    text-link-ads.com might also be worth your time. All of the really great advertising platforms are often niche specific or limited by some of your site statistics so it's hard to give examples.
il 17y ago
$20 CPM is absurd unless you have brand advertisers going after an incredibly lucrative demographic(like middle aged women). As an advertiser, in order for my ad to be profitable, I need to pay no more than $2-$3 CPM for highly targeted niche sites. You might have better luck with affiliate programs, but other than that, even getting $2 CPM would be very good. If I were looking to advertise on your site, I would probably consider it lower tier traffic and try to run mobile/gaming offers. Email me at ilya[at]unviral.com if you want more insight into the reality of online advertising, it's funny I saw your comment on HN, I was just recently talking to one of your cofounders :)

proexploit 17y ago

Unfortunately, the "stoner" niche isn't known for having a lot of money (or at least spending it online) so it can be harder to find advertisers for. In your case, it would depend on the number of visitors you're receiving and where they come from. Visitors from search tend to do well with adsense or similar advertising. You may want to try buysellads.com or a similar service. Also helpful could be reducing the number of ads on the right side, focusing on the more relevant ones with hire payouts and present them as something more than advertising. Write a blog, make it a sponsored post like textsfromlastnight.com does, etc.

eliot_sykes 17y ago
proexploit, exactly the information I've been looking for, I'm in a similar situation, very timely, thank you. Do you know of any other services like buysellads.com?
- proexploit 17y ago
  text-link-ads.com might also be worth your time. All of the really great advertising platforms are often niche specific or limited by some of your site statistics so it's hard to give examples.

il 17y ago

$20 CPM is absurd unless you have brand advertisers going after an incredibly lucrative demographic(like middle aged women). As an advertiser, in order for my ad to be profitable, I need to pay no more than $2-$3 CPM for highly targeted niche sites. You might have better luck with affiliate programs, but other than that, even getting $2 CPM would be very good. If I were looking to advertise on your site, I would probably consider it lower tier traffic and try to run mobile/gaming offers. Email me at ilya[at]unviral.com if you want more insight into the reality of online advertising, it's funny I saw your comment on HN, I was just recently talking to one of your cofounders :)