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In case anyone is wondering why you would use a CG car instead of a real car: The purpose of this vehicle is to allow large feature films to shoot with the Blac

In case anyone is wondering why you would use a CG car instead of a real car: The purpose of this vehicle is to allow large feature films to shoot with the Blackbird and sell a product-placed vehicle in post-production to the highest bidder. It's a brilliant way to maximize the value of the placement. The Mill obviously doesn't spell this out in their press release. But this is all about native advertising.

whazor 10y ago
Pretty interesting, you could sell to different bidders in different countries.
legitster 10y ago
That might be true except cars have vastly different wheel sizes and wheelbases. One video would only work for a single platform. Even then, the company states that the rig is customized per car to get the ride height and tire size right. I think they use CG cars instead of real ones for the same reason everything is CG: cost. It's cheaper to just rent one of these from a local film studio than sending out a small fleet of actual cars to film in whatever salt flat they are using this time. It also gives them more control of the look and design of the car. Did you know that 75% of the items in an IKEA catalog are CGI? Also, I wouldn't be surprised (given the tight release schedule of some car models and the secrecy around them) that this lets them film the advertising of a car concurrently with the final production stages. They don't have any cars coming off of the line to shoot with, so it's easier to rig up the wheelbase (which is established early in production) and get the marketing done concurrently.
- justinator 10y ago
  > That might be true except cars have vastly different wheel sizes and wheelbases. I see you didn't watch the video where they showed the wheelbase, wheel sizes/design, width of the platform, as well as suspension tuning can all be adjusted easily.
  - stbtrax 10y ago
    I see you didn't get that that part is not done digitally but on the rig itself.
  - kerryfalk 10y ago
    Parent's point was that a single video couldn't be used to sell to multiple manufacturers, because the wheelbases are different. You would have to adjust the vehicle and shoot a new video for each new model.
    - dogma1138 10y ago
      Many cars share the same or fairly close wheel base. Sure an SUV and a mini sedan won't but those are extremes. Considering how many different car models use the same platform even when they are from different manufacturers since many of those are owned by the same parent company these days there is probably enough overlap to put slightly different care models over the same placeholder.
deleted 10y ago
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whazor 10y ago

Pretty interesting, you could sell to different bidders in different countries.

legitster 10y ago

That might be true except cars have vastly different wheel sizes and wheelbases. One video would only work for a single platform. Even then, the company states that the rig is customized per car to get the ride height and tire size right. I think they use CG cars instead of real ones for the same reason everything is CG: cost. It's cheaper to just rent one of these from a local film studio than sending out a small fleet of actual cars to film in whatever salt flat they are using this time. It also gives them more control of the look and design of the car. Did you know that 75% of the items in an IKEA catalog are CGI? Also, I wouldn't be surprised (given the tight release schedule of some car models and the secrecy around them) that this lets them film the advertising of a car concurrently with the final production stages. They don't have any cars coming off of the line to shoot with, so it's easier to rig up the wheelbase (which is established early in production) and get the marketing done concurrently.

justinator 10y ago
> That might be true except cars have vastly different wheel sizes and wheelbases. I see you didn't watch the video where they showed the wheelbase, wheel sizes/design, width of the platform, as well as suspension tuning can all be adjusted easily.
- stbtrax 10y ago
  I see you didn't get that that part is not done digitally but on the rig itself.
- kerryfalk 10y ago
  Parent's point was that a single video couldn't be used to sell to multiple manufacturers, because the wheelbases are different. You would have to adjust the vehicle and shoot a new video for each new model.
  - dogma1138 10y ago
    Many cars share the same or fairly close wheel base. Sure an SUV and a mini sedan won't but those are extremes. Considering how many different car models use the same platform even when they are from different manufacturers since many of those are owned by the same parent company these days there is probably enough overlap to put slightly different care models over the same placeholder.

deleted 10y ago

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