I agree with this. In my (admittedly anecdotal) experience, many people hate FB the platform for different reasons but haven't found a decent alternative yet.

I agree with this. In my (admittedly anecdotal) experience, many people hate FB the platform for different reasons but haven't found a decent alternative yet. Apple is dying for the reasons other people mentioned above; plus the fact that it was built on the cult of Steve Jobs. In addition, it does not have a global presence. It struggles in Asia, is known only by name in Africa so in effect operates in a highly contested and mature market.