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Reducing the cost of getting your message to the market without changing your customer acquisition rate is by definition not a zero sum game.
by kerryfalk 10y ago
Reducing the cost of getting your message to the market without changing your customer acquisition rate is by definition not a zero sum game.
- robbrown451 10y agoI think they are saying advertising itself is the zero sum game....not this particular modification to it. (and I don't agree advertising is a zero sum game, I think it is a very, very small number sum game :) )