I think you're missing a big portion of the picture. They're not just picking on some random guy. Karl Rove is a big-time political figure in the US and is gene

I think you're missing a big portion of the picture. They're not just picking on some random guy. Karl Rove is a big-time political figure in the US and is generally regarded as a slimy neoconservative. He invented nasty political strategies like the ones being parodied in this ad. He played a big role in pretty much every single unpopular policy from the previous decade, and then some. As for why they poked fun at a French font, maybe this will help: http://en.wikipedia.org/wiki/Freedom_fries http://en.wikipedia.org/wiki/Freedom_fries