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Let's assume Apple aren't stupid and know all of this, and every objection raised in the linked article. Clearly they think, despite the obvious huge objection

Let's assume Apple aren't stupid and know all of this, and every objection raised in the linked article. Clearly they think, despite the obvious huge objections, that they can win this one. Can they? Can they make more money doing this than not? By how much? And what can we do to break that?

ivraatiems 10y ago
I don't think they think they can win this. I think they think, in my opinion wrongly, that customer loyalty to iProduct eclipses customer loyalty to 3.5mm. Remember, this is the company that thought the only phone everyone wanted was a bigger, more breakable one. Apple's good, but I just don't think they're as good as they think they are.
- mixedCase 10y ago
  >that customer loyalty to iProduct eclipses customer loyalty to 3.5mm. I don't think that's wrong assumption. The people not willing to put up with Apple's bullshit have already changed to Android. The people using Apple devices for particular technical merits are infinitely small compared to the people using it for social reasons.
  - ivraatiems 10y ago
    Apple's bullshit so far is infinitesimally smaller than the bullshittiness of removing 3.5mm. I am certain more people would leave their products. But even disregarding that, I disagree with your assertion that people using Apple devices are using them for only social reasons. I love my iPhone SE. It's my ideal phone: fast, lots of storage, all interactions are smooth, long battery life. I've honestly yet to encounter an Android phone I liked more, though they are getting closer and closer. Social doesn't enter into it.