This article is based on some faulty logic, mainly that a story started by a PR pitch is "spin." So if Paypal decides to partner with Bump to make a payment app

This article is based on some faulty logic, mainly that a story started by a PR pitch is "spin." So if Paypal decides to partner with Bump to make a payment application, and the companies put out a press release, and a writer decides that is interesting, it counts as 'spin' in the study. Same thing if the White House announces something. Of course, journalists rely on press releases to find some of their stories. That doesn't make it spin. Things are much more complicated than that. Spin comes from simply accepting a point of view uncritically and not challenging assertions made by sources quoted in a story. Spin also comes in ways that aren't easily detectable, such as getting in with a source by being an outlet that is generally favorable to it. Basically, this study doesn't mean anything. For instance, when Facebook decided to change its privacy policy in December it announced it to the press. Many published the changes and questioned their legitimacy and why Facebook was inverting its policy. But according to the study, all of those stores were "spin."