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The only thing that stands out in that piece is that they're collecting advertising device IDs. Those IDs are anonymous and resettable. Snapchat doesn't need th
by faizanbhat 10y ago
The only thing that stands out in that piece is that they're collecting advertising device IDs. Those IDs are anonymous and resettable. Snapchat doesn't need them internally since they have a more persistent identifier, i.e. snapchat user ID.
It might be that they want to pass this ID into programmatic platforms. Some systems treat them as pseudo-cookies for frequency capping, measurement, and basic targeting.