If I were to lead such a company, and wanted to portray the image that we sell high quality products, I would focus on creating high qaulity products that actu

If I were to lead such a company, and wanted to portray the image that we sell high quality products, I would focus on creating high qaulity products that actually last, and don't need to be replaced every 2 years. I would not sell my products at exhorbatant prices in the hope that my customers would think expensive = quality. I would not try to control the perceptions of my product by hiding information from my customers. IMO building shit products and then trying to trick your customers into thinking it isn't shit, is not the best stratergy. I would just try to do the best that I can and let my products/services speak for themselves. Many companies would not do that because all they care about is their bottom line, even at the risk of pissing off their customers. I personally do not do business with or recommend any company that I have found to be deciptive about what they are actually offering their customers, because I hate a lack of transparency. I don't want to spend ages wading though a company's bullshit just to figure out if their product actually does what they claim it does. So if I ran my own company I would never do that to any of my customers/clients/users.