That's a natural extension of "software is eating the world". The cost of experimenting with a small team making offers on the internet is small, but the poten

That's a natural extension of "software is eating the world". The cost of experimenting with a small team making offers on the internet is small, but the potential returns are enormous. You can afford to have 100 offers rejected because when you find that 1 offer that catches on it really, really catches on. The best minds recognize the cost/benefit analysis.