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No, but the point of this thread was that there is room in the middle to make money, you don't have to be in the top 200. We use rewarded video and advertising
by themartorana 10y ago
No, but the point of this thread was that there is room in the middle to make money, you don't have to be in the top 200.
We use rewarded video and advertising and IAP in free-to-play games our users play, but we have no desire to be exploitative.
The amount of room between basic free-to-play and psychological warfare on your players is enormous.
- Lerc 10y agoIf you sorted your customers by the amount of revenue they generate? How much revenue comes from the individual at the bottom of the top 50% of revenue?
- themartorana 10y agoIt's mixed. Our most popular game is still supported by an old style of advertising, and some players that have played daily for years still prefer to look at/ignore advertising than pay the $2.99 (now $4.99) to get rid of ads. In fact, that's true of the majority of players - less than 5% of our revenue comes from that IAP. This is why I say people have told us how they want to pay us for their fun and our server costs. They've had the opportunity to pay us with money forever. Most never will. Rewarded video makes up about 10% (currently it's not in a very prominent placement, some games make a majority of their money that way - see Shooty Skies). So to kind of answer your questions, the longer people play, the more they're worth to us, which feels fair to us (and again, they can pay to rid themselves of ads anytime they want). We will be featuring rewarded video more prominently, which allows the user to have more choice in the matter (although I'm betting they chose ads over cash most of the time, but that's just years of experience talking). Edit: I should add that our ARPU (average revenue per user) is less that $4.99, so we'd still much rather people buy ads away with IAP.