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Agreed with most of your points. I commented elsewhere in here, but a lot of their options here seem somewhat hinged on implementing better tracking (which , w
by shostack 10y ago
Agreed with most of your points. I commented elsewhere in here, but a lot of their options here seem somewhat hinged on implementing better tracking (which , which seems to go against their brand promise of anonymity.
How do you see their recent policy updates[1] in this context?
[1] http://marketingland.com/snapchat-changed-terms-service-privacy-policy-170899 http://marketingland.com/snapchat-changed-terms-service-priv...
- faizanbhat 10y agoThe only thing that stands out in that piece is that they're collecting advertising device IDs. Those IDs are anonymous and resettable. Snapchat doesn't need them internally since they have a more persistent identifier, i.e. snapchat user ID. It might be that they want to pass this ID into programmatic platforms. Some systems treat them as pseudo-cookies for frequency capping, measurement, and basic targeting.