Using existing infrastructure (the printing press) to open up to niche markets during press downtime isn't a bad idea for newspapers. The example of football (s

Using existing infrastructure (the printing press) to open up to niche markets during press downtime isn't a bad idea for newspapers. The example of football (soccer) teams printing their own short-run publication and distributing it at an event may have a better foundation in the long-run than a daily local newspaper that has to be delivered door to door. Distribution is cheaper and they target a highly focused audience segment (which may interest advertisers).