The ad agencies are safe because brand is everything to a Fortune 500 company. TV or online - doesn't really matter, since big agencies are on a retainer and co

The ad agencies are safe because brand is everything to a Fortune 500 company. TV or online - doesn't really matter, since big agencies are on a retainer and considered a department of a corporation or brand. Most of that coin goes on strategy, so the media spend on TV isn't really that big a deal. I know that's not the thrust of your comments, but I think needed it probably needs to be added. As for what TV gets replaced with - well I believe we're in a kind of awkward patch between platforms at present. One AR matures and reaches a critical mass it will set the course for the next couple of generations of advertising.