3 ms·
That game looks pretty neat. You just sold a copy :) But it's a game I've never heard of before, and I'm pretty good about checking the new games lists on the A
by eridius 10y ago
That game looks pretty neat. You just sold a copy :) But it's a game I've never heard of before, and I'm pretty good about checking the new games lists on the App Store each week. So I think the takeaway from this shouldn't be that premium games (is $2.99 really "premium"?) don't work, but rather that you can't rely on free marketing to sell your game. Once a game falls off the lists, it's pretty hard for people to stumble across it unless they're looking for it specifically.
- retromario 10y agoThank you! That's another problem, there are so many good games coming out on a weekly basis, it's hard enough to stand out among those, let alone the 800 other games coming out every week. We've experimented with various marketing ideas. Advertising is very challenging, especially when it costs more to acquire a user than we charge for the game. The F2P user acquisition market insanity has made this a complete non-starter. Press seems to have very little impact unless it's a big publication. So we're focusing on word of mouth and quality and a longer term outlook.
- josho 10y agoAt $3 a pop there isn't much margin to pay for marketing either. Leaving higher ARPU (free to pay) or viral customer acquisition. But yeh it's a tough market.